The first issue of RH Uncovered was launched in May 2006 and distributed to 5,000 homes located within villages in a small part of the RH10 postcode by Mantra Magazines Ltd.
Since 2006 we have expanded the distribution of the original title to a massive 28,000 homes each month and also launched another 5 successful titles which have a combined distribution of 122,000 magazines per month. In fact, by our calculations we believe that we have delivered in excess of over 5 million copies of our magazines in the 8 years since 2006! WOW!
This year we will be printing and distributing another 1.5 million magazines across our 6 titles.
You may be wondering how we can be so successful when we operate within an industry that is struggling to complete with both new digital formats and social media? The answer is best put into the words of a popular and now very famous Meerkat – “Simples”.
Truthfully the answer is very simple indeed – it is because we care and because we listen.
In addition, added to our relevant and local content, our chosen distribution partner, Royal Mail, ensures that your advert is seen by every household in the local community. That’s it… “Simples!”
With the successful expansion of our titles we are now the largest publishers of door to door community magazines in the South East.
How do we know that it works for our customers?
That answer is also simple. Firstly, we know it works as we have an extremely high and impressive retention rate for our customers.
During 2013 we had a retention rate of 82% of all adverts. This rate increases to 88% when allowances are made for seasonal adverts and for long term current customers who we know don’t advertise every month.
So that means for every 100 customers in this month’s issue, we know with confidence that at least 82 will be in next month’s issue.
Another good measure of how our successful our magazines are for our customers is to consider the fact that we still have customers from our very first few issues appearing in our latest issues.
We have a number of customer testimonials featured on our website, please have a read and think about how our magazines can help your business with gaining the extra exposure and awareness that you are looking for.